Whenever we make use of the word “Internet Marketing”, we’re really talking about internet marketing efforts from the brand.
Therefore, if you’re asking what’s Internet Marketing (DM), now is your answer:
This can be a practice in Business by which advertising messages are delivered through online channels for example websites, mobile phone applications, search engines like google, social networking and emails. It will help a brandname generate curiosity about their goods among their consumers.
Though DM began gaining recognition around 2000. Within the last few years it’s revolutionised marketing communication.
Inside a real sense:
It’s brand messaging (Advertisements) delivered through electronic channels for example Television, Radio, Internet etc. Electronic channels generate, store and transmit data within the number of the amount or 1.
It may happen both Offline and online.
When the above holds true, then
It existed since Guglielmo Marconi sent first wireless signals in 1896.
Is not that crazy!
However, the straightforward meaning of DM doesn’t say enough about the concept of internet marketing nowadays.
This is useless as technology is only the enabler of internet marketing. So let’s know very well what exactly internet marketing is?
What’s Internet Marketing in the current Context?
In the current context:
It’s a group of interactive marketing promotion activities that are done online. These activities help a person or organization achieve its audience and get its business & financial objectives.
Therefore whenever we say internet marketing, we’re basically talking about Online Internet Marketing.
Another type of DM is offline internet marketing, which happens on other electronics for example Radio or Television.
I understand you aren’t here to see about radio or TV, and so i will spare you (though I’ve invested huge amount of money on Offline marketing within my career).
Moving forward in the following paragraphs when i state “DM”, I’m really talking about “Online Internet marketing”, as it is exactly what you want to read here, right?
It’s a group of marketing activities and not simply one activity.
It’s Interactive and not simply one of the ways. It enables two-way communication and is a lot more engaging when compared to other marketing techniques. Interactivity is exactly what distinguishes it from advertising on tv, also is electronic although not interactive.
It takes place online. What it really basically means would be that the activity is transported out on the web or telecom systems. Although it happens online, it may empower both virtual or offline world. A good example of DM within the virtual or internet is e-mail marketing or social internet marketing or internet search engine marketing. Within the colloquial sense whenever we say internet marketing we make reference to virtual or internet marketing only. A good example of this within the offline world is using tablets to showcase product choices in a store.
It will help a person or organization. It’s helpful not just for big companies but in addition for individuals too, unlike TV or newspaper advertising. One can engage in digital advertising on small budgets too.
It will help achieve and interact the prospective audience. It’s focused, and something may use multiple targeting techniques to achieve their audience.
It will help achieve business and financial objectives. It’s measurable & Return on investment driven. It will help achieve business & financial targets.
I really hope this can help. Tell me if you want any more info!