September 5, 2019


How Sticker Design Can Help your Business

We all know how versatile stickers can be, especially in a retail environment, and these adhesive-backed designs can be attached to just about any surface. If you run a retail outlet, stickers are an integral part of your in-store signage and they offer a great opportunity to boost your branding, with the right colours and the right message.

Professional Design

When looking to create a label sticker (ฉลาก สติ๊กเกอร์ in Thai), for example, there are several ways of doing that; you could install some design software on your PC, or you could source a local sticker print shop, who would have their own in-house design team, and the service would be free, as you are ordering products to be printed. If you need some inspiration, the sticker printer would have a huge catalogue, filled with fine examples of how to get your message across.

Boost your Branding

All signage offers a chance to boost your branding, and with clever use of your colours and a small logo, you are adding to the number of times customers see your brand. A well-designed sticker is likely to be used outside of your store, and by giving away car stickers that promote your brand, you are increasing your exposure in so many ways. Store owners who give away promotional stickers report positive results, and even a fleeting glance can have an impact, and that person will actively seek out your products.


The stickers that people remember are usually humorous, and with a top-notch sticker designer, you can create something witty that people will relate to and therefore remember. You can create witty one-liners that, when linked to your products, can help consumers identify you with something. Of course, you need a healthy dose of creativity and imagination to come up with funny phrases, or it could simply be a cartoon character, and with a dynamic sticker design and print set-up, you can get help from the very best in label and sticker design.

Seasonal Stickers

This is a great way to maintain a relationship with your customers, and by reminding them that the weather is changing, this could be linked to your products in some ways. If you sell leisure products, the summer would likely be your best season, and reminding consumers with bright and attractive stickers can really have an impact. If winter is your peak season, there are many ways to introduce that to your store visitors, and by changing stickers regularly, you are encouraging regular customers to return.

Car Stickers

Everyone owns a car, and by giving away colourful stickers to your store visitors, you can really maximise the coverage. A visit to a busy car park and politely handing them out to shoppers always produces results. One of the problems with branding is that you don’t always see the results, yet people are becoming more aware of who you are and what you are about.

Sticker design is a critical component, and with some top sticker printing companies having their own design team, you will always have effective signage.

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